Resilience Roofing Case Study: 500% Growth in Organic Traffic

In competitive service industries like roofing and siding, digital visibility can make or break a business. Homeowners typically turn to Google first when they need a reliable contractor, which means that if your business doesn't show up in search results, you're likely missing out on valuable leads.

About Resilience Roofing

Resilience Roofing and Siding, a Vancouver-based contractor, came to Vanguard Media facing this exact challenge. Despite providing exceptional craftsmanship and service, their website averaged just 30 unique visitors per month, and leads were inconsistent. Within less than a year of partnering with us, that number skyrocketed to more than 200 unique monthly visitors—a growth of over 500%.

The Challenge

When Resilience Roofing first approached us, we identified several key areas holding them back:

Underperforming Website: Outdated, slow to load, and lacked strong calls-to-action.
Technical SEO Weaknesses: Broken meta tags, poor header structures, missing schema, and crawl errors.
Low Domain Authority: Very few backlinks and no local partnerships.
Limited Content: Thin service descriptions and no educational resources.
No Multi-Channel Engagement: No video, social media, or other platforms to showcase their work.

Our Strategy

Website Optimization & Redesign

We rebuilt their website from the ground up with clear service pages, click-to-call buttons, lead capture forms, a modern design, and performance tuning for Core Web Vitals.

Technical SEO & On-Page Fixes

We rewrote meta titles and descriptions, fixed header tags, added local business schema, and addressed all crawl errors and broken links.

Backlink Building

We developed submissions to local directories, guest features on home improvement blogs, and local partnerships with related businesses.

Content & Video Marketing

We introduced blog posts answering roofing questions, video content showcasing projects, and optimized distribution across social platforms.

The Results

500% Organic Traffic Increase
59% Conversion Rate Increase
215% Increase in Organic Leads

The growth wasn't the result of gimmicks—it came from building a strong foundation and committing to a proven SEO and content strategy.