Increase in Organic Traffic
In competitive service industries like roofing and siding, digital visibility can make or break a business. Homeowners typically turn to Google first when they need a reliable contractor, which means that if your business doesn’t show up in search results, you’re likely missing out on valuable leads.
About Resilience Roofing
Resilience Roofing and Siding, a Vancouver-based contractor, came to Vanguard Media facing this exact challenge. Despite providing exceptional craftsmanship and service, their website averaged just 30 unique visitors per month, and leads were inconsistent. Within less than a year of partnering with us, that number skyrocketed to more than 200 unique monthly visitors—a growth of over 500%.
This case study explores the challenges they faced, the solutions we implemented, and how our approach turned a struggling digital presence into a powerful growth engine.
The challenge
When Resilience Roofing and Siding first approached us, we identified several key areas holding them back from achieving online visibility and consistent leads:
Underperforming Website
Their website was outdated, slow to load, and lacked strong calls-to-action. Potential customers weren’t staying long or converting into inquiries.
Technical SEO Weaknesses
Many foundational SEO elements were either missing or poorly implemented. This included broken meta tags, poor header structures, missing schema, and crawl errors—all limiting their ability to rank on Google.
Low Domain Authority
With very few backlinks and no local partnerships boosting their credibility, the site had almost no authority compared to competitors.
Limited Content
The website didn’t provide enough content for Google or customers. Service descriptions were thin, and there were no educational resources to build trust with potential clients.
Lack of Multi-Channel Engagement
Beyond the website, the business wasn’t leveraging video, social media, or other platforms to showcase their work and connect with homeowners.
Although they had the skills and reputation to be a leading roofing contractor in Greater Vancouver, their online presence simply wasn’t keeping up.
Services Used:
Our Strategy
Building a Strong Digital Foundation
At Vanguard Media, we knew Resilience Roofing and Siding needed a comprehensive, long-term strategy—not a band-aid solution. We tackled their challenges head-on with a multi-step approach.
Website Optimization & Redesign
We rebuilt their website from the ground up, ensuring it was fast, mobile-friendly, and designed to convert visitors into leads. Key improvements included:
Clear service pages with keyword-optimized copy.
Click-to-call buttons and lead capture forms on every page.
A modern design that reflected their professionalism and credibility.
Performance tuning for Core Web Vitals, improving both speed and user experience.
Technical SEO & On-Page Fixes
Next, we conducted a deep technical SEO audit and resolved issues limiting their rankings, including:
-
Rewriting meta titles and descriptions to target high-intent roofing keywords.
-
Fixing header tags and improving page hierarchy.
-
Adding local business schema to strengthen search visibility.
-
Addressing crawl errors, redirects, and broken links.
These changes laid the groundwork for search engines to properly recognize and reward their site.
Backlink Building & Domain Authority Growth
To help them compete in Vancouver’s competitive roofing market, we developed a backlink strategy that included:
Submissions to reputable local business directories.
Guest features and mentions on home improvement and contracting blogs.
Local partnerships and co-marketing opportunities with related businesses.
These significantly boosted their domain prominence, allowing them to climb the rankings.
Content & Video Marketing
We introduced a consistent content plan designed to educate, engage, and attract homeowners:
Blog posts answering common roofing and siding questions.
Video content showcasing their craftsmanship and completed projects.
Optimized content distribution across social platforms to extend their reach.
This not only drove traffic but also built trust with potential clients, who could now see their expertise firsthand.
The Results
Increase in Organic Traffic
The results were dramatic. In less than 12 months, Resilience Roofing and Siding went from averaging 30 site visitors to over 200, all through organic search. That’s more than 500% growth in organic traffic!
And with better optimization, improved authority, and content designed to convert, traffic growth translated into measurable business outcomes:
Organic Traffic Increase
Conversion Rate Increase
Increase in Organic Leads
Why This Matters
Lessons for Other Local Businesses
Resilience Roofing and Siding’s success underscores a simple truth: it doesn’t matter how skilled your team is if customers can’t find you online.
- Your Website is Your First Impression: A slow, outdated website isn’t just inconvenient—it costs you leads
- SEO is a Growth Engine, Not a One-Time Fix From technical optimization to backlink building, SEO compounds over time. The earlier you invest, the sooner you see exponential growth.
- Content Builds Connection Blogs and videos aren’t just “extra.” They show your expertise, build trust, and convince customers to choose you over competitors.
The Bottom Line
From Overlooked to Leading
In less than a year, Resilience Roofing and Siding went from an underperforming website to a local leader in digital visibility. Their growth wasn’t the result of gimmicks or quick hacks, it came from building a strong foundation and committing to a proven SEO and content strategy.
At Vanguard Media, we specialize in helping local businesses achieve results just like these.
Learn more about our SEO services and see how we can help your business grow.
