From 30 visitors to 200+ per month in under a year
Resilience Roofing is a Vancouver roofing and siding contractor with strong craftsmanship but almost no online visibility. Here is how we turned their website into a steady source of leads.
01The result
Three numbers, under a year.
Organic search, measured in under 12 months
02The challenge
Great work, almost no visibility
In competitive service industries like roofing, homeowners turn to Google first. Despite excellent craftsmanship, Resilience Roofing averaged just 30 unique visitors per month and leads were inconsistent. When we started, we identified several issues holding them back.
- An underperforming website that was outdated, slow to load, and lacked clear calls to action
- Technical SEO weaknesses, including broken meta tags, poor header structure, missing schema, and crawl errors
- Low domain authority with very few backlinks and no local partnerships
- Thin content with limited service descriptions and no educational resources
- No multi-channel engagement across video, social media, or other platforms
03Our strategy
A strong foundation, built to last
Four workstreams
Website Rebuild
We rebuilt the site with clear service pages, click-to-call buttons, lead capture forms, a modern design, and performance tuning for Core Web Vitals.
Technical and On-Page SEO
We rewrote meta titles and descriptions, fixed header tags, added local business schema, and cleared all crawl errors and broken links.
Backlink Building
We built local directory submissions, guest features on home improvement blogs, and partnerships with related local businesses.
Content and Video
We published blog posts answering common roofing questions and video content showcasing projects, then optimized distribution across social platforms.
04The results
Growth that came from fundamentals
Within less than a year, Resilience Roofing went from around 30 unique monthly visitors to more than 200, a growth of over 500%. Organic leads climbed 215% and the conversion rate improved 59%.
The growth was not the result of gimmicks. It came from building a strong foundation and committing to a proven SEO and content strategy, then refining it month after month.
- Website rebuild
- Technical SEO
- Local link building
- Content and video
Ready for results like these?
Book a free strategy session and we will map out the fastest path to more leads for your business.