Specialty Dental Marketing in Metro Vancouver

Your GBP should feature your best smile transformation photos. List all cosmetic procedures with descriptions. Highlight your credentials, training, and any celebrity or notable clients. Post new transformation photos monthly. Accumulate reviews specifically mentioning cosmetic procedures.

Cosmetic dental websites must be visually stunning — matching the quality of the smiles you create. Feature extensive before/after galleries, virtual smile design tools if available, financing options, and detailed procedure descriptions. Video testimonials from real patients are incredibly powerful.

After every cosmetic procedure, photograph the results and ask patients to share their experience. Reviews with photos showing smile transformations are the ultimate conversion tool. Create a VIP patient referral program that incentivizes reviews and referrals.

Run Google Ads targeting specific procedures rather than generic dental terms. Use image extensions with before/after results. Target high-intent keywords like "veneers near me" and "cosmetic dentist consultation." Remarketing to website visitors who viewed specific procedure pages.

Feature your Invisalign tier status (Gold, Platinum, Diamond) on your GBP. Upload smile transformation photos. Post about Invisalign promotions and patient results. Reviews mentioning Invisalign specifically are gold for rankings.

Feature extensive smile transformation galleries, Invisalign cost information, financing options, and a virtual consultation or smile assessment tool. Include your provider tier status and number of cases completed.

After every completed Invisalign case, photograph the results and ask patients for reviews with before/after photos. Reviews mentioning the Invisalign experience, comfort, and final results are most powerful.

Run Google Ads targeting Invisalign-specific keywords. Use image extensions with smile transformations. Offer free consultation or discount as ad incentive. Retarget website visitors who viewed Invisalign pages.

Feature extended hours and emergency availability prominently on your GBP. Include 'open now' signals. Post about your emergency readiness and same-day treatment capability. Reviews mentioning fast relief and availability are critical.

Feature a massive, unmissable emergency phone number. Show your hours prominently, including after-hours availability. Include a dental emergency guide and clear information about what constitutes a dental emergency. Online booking for emergency slots is ideal.

After every emergency visit, send a review request within hours while the patient is grateful for the pain relief. Reviews mentioning fast treatment, availability, and compassionate care convert future emergency patients.

Run 24/7 Google Ads with call-only campaigns for emergency keywords. Bid aggressively — emergency dental searches have extremely high conversion rates. Use Local Services Ads for the Google Guaranteed badge.

Feature your child-friendly office photos, kid-focused amenities, and team photos with young patients (with consent) on your GBP. Reviews from parents mentioning their child's comfort and positive experience are essential.

Your website must feel warm and welcoming — show your colorful office, friendly team, and happy young patients. Include 'What to Expect' content for first visits, parent education resources, and easy family booking tools.

Ask parents after their child's positive visit to share their experience. Reviews mentioning the child's comfort, gentle treatment, and fun environment are the strongest conversion drivers for other parents.

Target parent-focused keywords. Use image extensions showing your child-friendly environment. Run back-to-school campaigns in August/September. Target new parent demographics with awareness campaigns.

Feature your surgical credentials, implant systems used, and success rates on your GBP. Upload transformation photos. Post about implant technology and patient results. Reviews mentioning successful procedures and life-changing results are essential.

Feature extensive before/after galleries, detailed procedure descriptions, cost information with financing options, and your credentials/certifications. Video testimonials from implant patients are incredibly powerful for conversion.

After successful implant cases, ask patients to share their transformation story. Reviews with before/after photos mentioning the life-changing impact of their new smile are the ultimate conversion tool.

Run Google Ads targeting specific implant procedures. Use image extensions with transformations. Target cost-related keywords to capture researching patients. Remarketing to website visitors is essential given long decision cycles.