Digital Marketing for Siding and Exterior Contractors in Metro Vancouver
Siding, roofing, soffit, gutters and exterior repair jobs go to the contractor who shows up first with proof of clean work. We run the website, Google profile and lead tracking for a Port Moody siding and roofing contractor, and we bring that playbook to yours.
Why Vanguard for siding & exterior
We run the marketing for a Port Moody siding and roofing contractor today: the website, the repair and roofing pages, the Google Business Profile, and the lead tracking that tells them which jobs came from where. We also built the quoting and job-tracking tools their crews use. Roofing is a related trade we know well; our Resilience Roofing case study shows 500% organic traffic growth.
The Challenge
What Siding and Exterior Contractors struggle with online
Homeowners cannot tell a licensed exterior crew from two people with a ladder until the job goes wrong
Big re-siding and roofing jobs get shopped to three or four contractors, and the quote that arrives first sets the bar
Rain-season demand for leak and rot repair arrives all at once, then dries up by spring
Strata and property-manager work never comes from Google if your profile looks residential-only
Crews are on site all day, so nobody answers the phone or the form until evening
How your customers search
Exterior searches split into replacement and repair. "Siding contractor Coquitlam," "Hardie board installer" and "vinyl siding replacement cost" come from homeowners planning a project and comparing galleries and reviews for weeks. "Siding repair near me," "roof leak repair" and "rotten fascia" come from people with water coming in this week, and they call the first profile with photos and a phone number. Strata councils and property managers search by building type and want proof of insurance and WorkSafeBC coverage before they email.
SEO Strategy
Our approach for Siding and Exterior Contractors
Separate pages for each system you install: fibre cement, vinyl, cedar, metal panel, stucco, and each roofing type
A repair page that targets leak, rot, wind damage and storm searches, because repair is where the urgent calls are
City pages for the Tri-Cities, Burnaby, New Westminster and the North Shore, each with real project photos from that area
A strata and commercial page with insurance, WorkSafeBC coverage and warranty details stated plainly
Project write-ups naming the area, the product installed and before and after photos, which is what Google and homeowners both compare
Local SEO and Google Business Profile
Your Google Business Profile should show full-house exterior transformations, not close-ups of trim. List siding, roofing, gutters, soffit and repair as separate services. Post a finished project every week with the city named. Reviews that mention the crew cleaning up, the schedule holding and the quote matching the invoice are the ones that win exterior work, so ask for those specifically.
Website and Conversion Tips
A siding site needs a gallery organized by product and by city, a repair page with the phone number at the top, insurance and WorkSafeBC details in the footer of every page, and a quote form that asks for the address and a photo. We built the quoting and job-tracking tools a siding contractor's crews use every day, so the site we build for you connects to how you actually run jobs.
Review and Reputation Strategy
Ask at the final walkthrough, when the homeowner is looking at the finished exterior. Send the link that evening. Exterior reviews that name the product and the city do double duty as SEO. Reply to every review with the product and area named again.
Google Ads and Paid Media
Run Google Ads on repair terms year-round and on replacement terms from February to June when homeowners plan. Use call-only ads for leaks and storm damage. Keep a Local Services Ads profile live for the Google Guaranteed badge. Send replacement clicks to a gallery page, not the homepage.
FAQ
Siding & Exterior marketing questions
How do siding contractors get more leads from Google?
A profile with weekly project photos, separate service pages for each siding and roofing system, and a repair page for the urgent searches. Most exterior contractors have one page that lists everything and a profile with three photos. That is the gap.
Should I advertise repairs or full replacements?
Both, on different schedules. Repair ads run all year and pay back fast. Replacement ads run in the planning months and need a gallery page behind them.
Do you have experience with exterior contractors?
Yes. We run the website, Google Business Profile and lead tracking for a Port Moody siding and roofing contractor, and we built the tools their crews use to quote and track jobs. Our roofing client case study shows 500% organic traffic growth.
Vanguard Media helps Siding and Exterior Contractors across Metro Vancouver as a Vancouver digital marketing agency and SEO agency in Vancouver. Start with our digital marketing services, our local SEO in Vancouver, or see how we approach digital marketing in Vancouver specifically. This page is part of our home services marketing program.
Services for Siding and Exterior Contractors
Other industries we market
Guides for Siding and Exterior Contractors
Practical reading from our team on the channels that move the needle in this industry.
- Resilience Roofing Case Study: 500% Growth in Organic TrafficDiscover how Vanguard Media helped Resilience Roofing achieve 500%+ growth in website traffic and leads in under 12 months.
- Fall Marketing for BC Home Services: Prepare Now for the Busy SeasonSeasonal marketing for home services in BC: fall HVAC marketing, GBP posts, ad budget timing, and review momentum before the rain and cold arrive.
- Real Photos vs Stock: Why Website Photography Builds Local TrustReal photos vs stock imagery: why authentic website photography builds local trust and converts better, plus DIY phone tips and image optimization for SEO.