Digital Marketing for General Contractors and Renovators in Metro Vancouver
Kitchens, basements, additions and full builds are decided over weeks of research, and the contractor with the clearest proof wins. We build websites and run Google Business Profiles for Metro Vancouver construction and renovation companies, and we know what a homeowner checks before they call.
01Why Vanguard for general contractors
We build and run websites for Metro Vancouver construction and renovation companies, and we handle the weekly Google Business Profile posting that keeps them visible between projects. For one exterior contractor we also built the quoting and job-tracking tools their crews use. We know what a homeowner checks before they call because we watch it in the analytics.
Written from client work we do today
How we work02The challenge
What General Contractors and Renovation Companies struggle with online.
- A $60,000 renovation lead reads your reviews, your gallery and your permit story before deciding to email
- Solo handymen and national franchises both show up for the same searches and drag prices down
- Referral work is steady until it is not, and by then the website has been untouched for three years
- Projects take months, so the gallery goes stale and the profile goes quiet
- Nobody in the office has time to write up a finished project, so the best work never gets seen
03Search intent
How your customers search.
Homeowners planning a renovation search in stages. First "kitchen renovation cost Vancouver" and "basement suite cost BC" to set a budget, then "renovation contractor Burnaby" and "general contractor near me" to build a shortlist, then your name plus reviews. Cost guides win the first stage, a strong profile wins the second, and the third is won or lost on what your reviews say about schedule and budget.
Your Business
04SEO strategy
Our approach for General Contractors and Renovation Companies.
- A page for each project type: kitchens, bathrooms, basement suites, additions, laneway homes, full builds
- Honest cost guides with BC ranges, because they capture the budget-setting searches nobody else answers locally
- Project write-ups with the city, the scope, the timeline and photos, published as the jobs finish
- City pages for the municipalities you actually work in, with projects from each
- Licensing, insurance and warranty stated on every page, since that is what a homeowner is checking
05The playbook
Four channels, one plan for General Contractors and Renovation Companies.
Local SEO. Website. Reviews. Ads.
Local SEO and Google Business Profile
Your profile needs project photos with captions naming the city and the scope, services listed by project type, and reviews that talk about budget and schedule. Post a finished project or a progress update every week. A profile that has not posted since spring tells a homeowner the company is quiet.
Website and Conversion Tips
A contractor site needs a gallery by project type, one write-up per finished job, a cost guide per project type, and a quote form that asks about scope, timeline and budget so you stop chasing tire-kickers. Put your licence, insurance and warranty on every page. We have built and now run sites for Metro Vancouver construction companies, including the profile posting that keeps them visible between projects.
Review and Reputation Strategy
Ask at the final walkthrough and again a month later when the client is living in the space. Ask them to mention the project type, the city and whether you held budget and schedule. Reply to every review naming the project.
Google Ads and Paid Media
Google Ads for contractors are expensive, so aim them at the project types with the highest ticket and send each click to that project page with a gallery. Use Local Services Ads for the Google Guaranteed badge. Retarget everyone who read a cost guide.
06Common questions
General Contractors marketing questions.
How do general contractors get better leads, not just more?
Cost guides and a quote form that asks about budget and timeline. Homeowners who read a cost guide and still fill in the form are qualified. The rest were never going to hire you.
How long does contractor SEO take to work?
Three to six months for the project-type pages and cost guides to rank, faster for the Google Business Profile if it gets weekly posts and reviews.
Do you work with construction companies now?
Yes. We build and run websites and Google Business Profile posting for Metro Vancouver construction and exterior contractors, and we built the job-tracking tools one contractor's crews use daily.
07Keep exploring
Vanguard Media helps General Contractors and Renovation Companies across Metro Vancouver as a Vancouver digital marketing agency and SEO agency in Vancouver. Start with our digital marketing services, our local SEO in Vancouver, or see how we approach digital marketing in Vancouver specifically. This page is part of our home services marketing program.
Services
Services for General Contractors and Renovation Companies.
Six services, one system
Locations
General Contractors marketing by city.
Based in New Westminster
Industries
Other industries we market.
Reading
Guides for General Contractors and Renovation Companies.
Practical reading from our team on the channels that move the needle in this industry.
From the blog
08Next step
Start with a free strategy session.
Book a strategy session and we will map how your customers search, what your competitors are doing, and where the first wins are.